Confession: I'm a serial blog starter.
About a year ago, I was required to start a blog and post about nutrition as it relates to a specific point in the life span. At the time, I was super pregnant with my third baby, so blogging about pregnancy and family nutrition was the most logical choice. I liked writing about family nutrition, and I am proud of the work that I did (after all, is there anything more important than the health and well-being of the family?). But after I met my post requirement, I lost motivation to write. I also never pushed my content out to the masses.
After starting every new post with an apology or a disclaimer as to why I hadn't written in three months, I had an epiphany. While family nutrition is important, I don't feel as though I have as many novel thoughts about it as I do other nutrition-related topics.
A couple of days ago, in an unprecedented and highly controversial move, the Academy of Nutrition and Dietetics announced that it would allow Kraft to place the Kids Eat Right logo on Kraft Singles packages. To be clear, the AND has stated that this is not an endorsement; rather, it is an expression of the support that Kraft had given the Kids Eat Right program.
Nonetheless, I found myself disappointed. I simply don't believe the general public will be able to distinguish between a partnership and an endorsement when they see the logo. Further, I think this is just another example of big food having too much power over our plates.
As I voiced my concerns (aka, ranted) to friends and family, many had the same comment: "Why don't you blog about it?"
I thought about that suggestion, and about my history of blogging (or lack thereof), and I realized that I do have a lot to say--just not as much about family nutrition as I thought. Moving forward, I hope to reflect more on one of my greatest interests in nutrition: the factors that help us decide what to eat and in what quantities.
Sure, we choose foods because they are convenient or because they taste good, but what else makes us tiptoe to the pantry in the middle of the night? There is no easy answer, and the answer is different for every person, but I think it is a complex relationship between physical hunger and psychological hunger cues. These cues include stress, boredom, grocery store layout, socioeconomic status, food memories, and yes, food politics.
So while I am frustrated by big cheese (but jealous that it can refer to itself as such), I am grateful that this massive stink motivated me to find my voice. I look forward to digging in.
How about you--what are your thoughts on this new AND/Kraft partnership?